| No. |
Persuasion |
Manipulation |
1 |
Cooperate
(persuasion is the communication mode of cooperation) |
Compete
(manipulation is the communication mode of [unfair] competition) |
| 2 |
Good faith
(has good or neutral intentions and believes in what he says or does) |
Bad faith
(has ill intentions and does not believe in what he says or does) |
| 3 |
Value-adding or neutral
(the effect on the target is neutral or value-giving) |
Harmful
(the effect on the target is value-taking) |
| 4 |
Serving or balanced WIIFM/WIIFY
(not based on pure self-interest so the persuader may gain, not gain, or lose out)
[* WIIFM/WIIFY-What's In It For Me/You]
|
Self-serving
(manipulation’s first and foremost goal is to benefit the manipulator) |
| 5 |
True
(shows what’s true and dispels falsehoods)
(“truth-seeking” is a subset mode) |
False
(instills new false beliefs or changes correct ones)
(gaslighting is a subset mode) |
| 6 |
Objective
(presents data, facts, pros & cons, and different points of views) |
Biased
(fudges data, hides the cons and over-sells or invents the pros) |
| 7 |
Two-way influence
(open to being persuaded and changing his mind) |
Not open to influence
(not open or interested to changing his mind) |
| 8 |
Transparent
(transparent in both goals and biases, including “WIIFM”) |
Hidden agendas
(frames it as good for you, or hides WIIFM behind “higher ideals”) |
| 9 |
Respectful
(respects the individual’s rights, including the right to decide) |
Inconsiderate
(no respect for other people’s wills and rights) |
| 10 |
Liberates
(with truth and wisdom come liberation, freedom and empowerment) |
Controls
(with lies and malice come dependence, abuse, and disempowerment) |
